TheĀ Financial Reframe Blog

Sharing actionable advice and insights to help youĀ  take control of your finances and eliminate money stress once and for all

Why I created and then pivoted my business (as a Financial Coach)

Dec 03, 2024

It was April of 2024. I was putting together our summer schedule for my twin girls who were almost 5 and as all parents can relate- summer planning is overwhelming, not to mention very expensive! I hated that I was going to be missing out on going to the pool, park dates and pick-ups from summer camps. 

I wanted to be present and be the one making those summer memories. I was no longer fulfilled in my current role working as Head of Customer Success at a data engineering software company. I started thinking about what if there was a different option.

Being the money geek I am, I sat down to crunch some numbers. How long could I take off work to make this a reality and take the summer off to hang out with my girls before they went to kindergarten? How would this impact the other financial goals we working towards? I talked to my husband that night and we walked through the numbers together to make sure we both felt comfortable with how we could make this work.

I gave my notice the next morning.

Walking away from a high-paying career wasn't easy but at the end of the day, it is not about the money

It's about using money as a tool to create freedom and unlocking opportunities.

I was able to take a break from my career because I was confident in my finances. I knew exactly how this decision would impact our long and short term goals and what we could afford. 

I wanted to help others have that same sense of freedom and be able to navigate life situations with ease. I wanted to give people the tools to understand impacts and trade-offs of making financial decisions.

I decided to put together a Financial Literacy course.

It was a side passion-project over the summer (yes, I told you I'm a money geek!). I put together on a 9-step course that would take someone from constantly feeling stressed and overwhelmed about personal finances to feeling empowered and confident in their financial future. 

It covered everything from how to rethink what is possible for your financial future, how to build a personal spending plan that will support you today and in the future and how to automate your wealth building process. 

I was so excited to get this out into the world!

I was ecstatic with the results from my beta testers.

In the feedback survey at the end of the course when I asked 'On a scale of 1-10, how confident were you in your financial future BEFORE this course?' The average was 4.

Their confidence in your financial future AFTER the course - shot up to an average 8.5 on a scale of 1-10!

I did retrospective calls with the beta users and despite the great reviews, they almost all had specific items and questions they wanted support with when it comes to implementing the strategies I teach in the course. 

So instead of a stand-alone course like I set out to do - I decided to pivot.

I am now offering 1-1 Financial Coaching: I offer a 3 month program where I work directly with individuals and couples to help them build out a financial map and set up their finances in an automated way to support their lifestyle today as well as their short and long term goals. I hold your hand through every step so you are educated and empowered and will have life long skills to manage your personal finances and create the life you always wanted. You will get lifetime access to the online course and an additional 3 months of email support after your 1:1 coaching is complete.

Interested to learn more?

The first step is scheduling a free money audit. We will talk through the current state of your finances, where you are stuck and your financial goals. I will provide insights for how to tackle these problems and ideas you can implement right away to get you to a place where you are confident in your financial future. 100% no strings attached.

 

 

 

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